Recent News Articles is Shutting Down Health DNA Testing Just Over a Year After Launch

15 Jan 2021 9:15 AM | Anonymous LLC is ending its 15-month effort to sell customers genetic insights into their health.

Best known for its products that allow customers to explore their family trees, the company launched AncestryHealth in October 2019 in a long-expected bid to compete with several other companies that sell tests that can, for example, show a person’s risk of developing certain genetic diseases.

On Thursday, Ancestry said it would discontinue AncestryHealth to focus on its family-tree business, a move that will lead to 77 job losses.

NOTE: This announcement from Ancestry only describes the closing of the company's AncestryHealth service. There is no change at this time to the company's traditional DNA services to help customers identify their ethnic and geographical origins nor any change in helping individuals find distant and sometimes not-so-distant relatives.

You can read more in an article by Kristen V Brown published in the Bloomberg web site at:


  • 16 Jan 2021 6:19 PM | Anonymous
    Five years ago I was part of a focus group for reviewing new product ideas. Based on my comments in that group and my background as a physician Ancestry did an extensive follow-up with me in regards to their AncestryHealth product. I told them, in no uncertain terms, that it was a bad idea and would never work. As a family physician who is also a genealogist and knowledgable about genetics, it was obvious there would be extremely limited demand for what they were planning to sell. I feel bad for the staff that will lose their positions, but even the best leadership cannot overcome a poorly conceived idea.
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